Preventing the talent going into sleep and awaking the sleeping talent - we believe in collaboration & partnership, and trust there is enormous talent who could reach their audience if given a team and a platform. We are the Team and Platform to them.
Establish an approachable, friendly business model that is, by the talent, to the talent, protect the innocence & creativity of the talent and yet generate shareholder's value.
New approach to mass communication - we are not bounded by any specific medium. Our goal is to reach masses using the appropriate medium.